Brand Style Guide

Russo Leadership

This page documents the building blocks of the brand. Use it as the working reference for color, type, buttons, and the signature elements that hold the site together.

Color

Palette

Navy

Navy
#1E4063
Navy Deep
#15304A
Navy Top
#234A70

Teal

Teal
#40B5BC
Teal Bright
#5BC8CF
Teal Deep
#2F9AA1
Sky
#3F91C1

Neutrals

Slate
#51606F
Muted
#7C8FA0
Line
#E2E9F0
Tint
#EAF6F7
Muted Bg
#F1F4F7
White
#FFFFFF
Light section ground
Navy CTA band

Typography

Type system

Montserrat
Display and headings
Aa Bb Cc
Weights 600 and 700. Used for headings, eyebrows, buttons, and quotes.
DM Sans
Body and interface
Aa Bb Cc
Weights 400 and 500. Used for paragraphs, lists, captions, and labels.

Heading 1

Montserrat 700 · clamp 38 to 60

Heading 2

Montserrat 700 · clamp 30 to 44

Heading 3

Montserrat 700 · clamp 24 to 32

Heading 4

Montserrat 700 · 22
Heading 5
Montserrat 600 · 18
Heading 6
Montserrat 600 · 14 · tracked caps

Russo Leadership helps executives and teams lead from a clearer sense of who they are, then turn that clarity into how the work actually gets done.

The work is grounded in Identity-Centered Leadership, a framework built from research with leaders who learned to trust their own judgment before the hard choices arrived. Everything DiSC® and The Five Behaviors® give teams a shared language for how they communicate, decide, and hold one another to account. The result is steadier judgment, fewer avoidable frictions, and agreements a team can carry forward.

Explore the framework or read more across the site.

Most leaders are not failing the hard choices. They are stuck before them, leading on inherited scripts they have never paused to question.
Identity-Centered Leadership
Ordered list
  1. Locate the pattern
  2. Name what drives it
  3. Decide how to lead
Unordered list
  • Forming
  • Shaped
  • Aligned
Text link Bold text Emphasis Superscript Subscript

Brand Devices

Signature elements

Eyebrow

Section headline

Teal bar plus tracked caps, with a short teal underline on the headline and one teal accent word.

Icon chips

Tint rounded squares holding simple teal stroke icons.

Corner brackets

Framed content

Teal corner brackets framing imagery, video, and feature panels.